HHALLOWEENFIELDGUIDE
Search 21+ on

Victorian HalloweenNo. 2482 · The 2026 edition

Halloween card

Discover the spooky origins of Halloween cards and how they've evolved over the centuries. From early paper cutouts to modern digital greetings, explore the fascinating history behind these festive me

Our own summary of the original — the full post and photos live at en.wikipedia.org.

Halloween cards have a rich history that dates back to the early 20th century. Initially, they were simple paper cutouts featuring spooky imagery like ghosts, witches, and pumpkins. Over time, they evolved to include more intricate designs and messages. Today, Halloween cards come in various forms, from traditional paper cards to digital greetings, continuing to delight and scare people around the world.

About this

A history page about the Halloween card, a greeting card genre tied to Halloween. It traces the concept from its 1890s American origins through an early-1900s peak, the 1900-1915 postcard craze, and the decline around 1930 as telephones spread. It also lists the era's notable printers and artists whose designs are now collected as memorabilia, and notes the racist imagery found in some cards.

The list

  1. 01

    Winsch

    Well-known early postcard printer whose artists' designs are collected as Halloween memorabilia

  2. 02

    Raphael Tuck & Sons

    Well-known early postcard printer that employed collectable-design artists

  3. 03

    Samuel Schmucker

    Winsch artist; Lisa Morton called his works small masterpieces of art nouveau; highly prized

  4. 04

    Jason Freixas

    Winsch artist whose postcard works are highly prized

  5. 05

    Francis Brundage

    Artist employed by Tuck

  6. 06

    Ellen Clapsaddle

    Tuck artist called the 'queen of postcard artists'; designed a 1904 postcard

Facts from the original

  • A Halloween card is a greeting card associated with Halloween.
  • The concept originated in the 1890s in the United States.
  • Halloween cards experienced a peak of popularity in the United States in the early 1900s.
  • Until the common home telephone arrived, Halloween cards played a role similar to Christmas cards and birthday cards.
  • Today, many cards from the popular designers of the period are sought after as memorabilia.
  • An early reference to a Halloween card appears in volume 4 of Ingall's Home and Art Magazine, published in 1891.
  • That 1891 magazine reference is a sample design depicted in the article 'Domestic Helps for the Home' by Laura Willis Lathrop.
  • Early Halloween cards typically depicted the same themes as Easter cards and Christmas cards.
  • Publishers reused images for various holidays, with the caption signifying the specific holiday.
  • From about 1900 to 1915, the United States experienced a Halloween 'postcard craze'.
  • The postcard craze continued the commercialization of the holiday that began in the 1800s.
  • By 1909, the Souvenir Post Card Company of New York City produced 12 Halloween card designs.
  • In 1909 that same company produced 206 Christmas cards, 144 Easter cards, 70 Valentine's Day cards, 56 New Year's cards, and 36 Thanksgiving Day cards.
  • The Souvenir Post Card Company also produced cards for other occasions including birthdays, St. Patrick's Day, George Washington and Abraham Lincoln's birthdays, and Decoration Day.
  • The popularity of Halloween cards rivaled that of Christmas cards until about 1930.
  • By about 1930, telephones were common household items and began supplanting the use of greeting cards.
  • Halloween-themed postal cards were sold in post offices and by private printers with displays in general stores.
  • The popularity of Halloween cards and the holiday's commercial success was 'ultimately determined' by women, particularly those in the middle class.
  • Of the over 3,000 cards produced in the United States during this period, many depicted themes common to the modern tradition, including witches, pumpkins, and goblins.
  • Other Halloween postcard themes included fortune-telling and romance or courtship.
  • Designs also reflected the racism in the United States of the era.
  • Of the postcards produced by the Rust Craft Greeting Card Company from 1927 to 1959 catalogued by Wendy Morris, twelve categories of ethnic imagery were identified.
  • The most common theme was black children, appearing on 42% of cards depicting an ethnic or racial difference from the white majority.
  • Well-known early postcard printers include Winsch and Raphael Tuck & Sons.
  • Both Winsch and Raphael Tuck & Sons employed artists whose postcard designs are collectables sought by Halloween memorabilia collectors.
  • Winsch works by Samuel Schmucker, described by Lisa Morton in The Halloween Encyclopedia as 'small masterpieces of art nouveau', and by Jason Freixas are highly prized.
  • Among the artists employed by Tuck were Francis Brundage and the 'queen of postcard artists', Ellen Clapsaddle.
  • An early 1900s Halloween post card depicted a woman dressed as a witch with a Jack-o'-lantern, captioned 'Hallowe'en Greetings'.
  • A 1904 postcard was designed by Ellen Clapsaddle.
  • An early 20th century coon card featured racist caricatures of black children.

From the original

The Halloween card is a greeting card associated with Halloween. The idea began in the United States in the 1890s and reached its height of popularity in the early 1900s. Before home telephones were common, these cards served much the same social purpose as Christmas and birthday cards, and today examples by the well-known designers of the era are collected as memorabilia. One of the earliest references appears in volume 4 of Ingall's Home and Art Magazine (1891), where a sample design is shown in Laura Willis Lathrop's article 'Domestic Helps for the Home'. Early cards reused imagery shared with Easter and Christmas cards, with only the caption signaling the holiday. Between roughly 1900 and 1915 the country saw a Halloween 'postcard craze' that extended the holiday's commercialization. By 1909 the Souvenir Post Card Company of New York City was producing 12 Halloween designs, far fewer than its Christmas line. Halloween postcards were sold in post offices and by private printers displayed in general stores, and their success was ultimately driven by women, especially middle-class women. Their popularity rivaled Christmas cards until about 1930, when telephones became common household items and began to replace greeting cards. More than 3,000 cards were produced in the U.S. in this period, often showing witches, pumpkins, and goblins, as well as fortune-telling and romance themes. Some designs also reflected the racism of the era, with black children the most common ethnic theme.

Open the original on en.wikipedia.org