The Most-Googled Halloween Makeup Trends

Directions

1. Emulate the rock band KISS with a black-and-white face paint design, focusing on Paul Stanley's Starchild look—a top search trend.
2. Recreate Labubu, one of the biggest trending items of 2025, as a makeup look.
3. Go for a classic sci-fi horror vibe with an alien makeup design.
4. Try Wednesday Addams from the supernatural comedy series—a relatively simple look to pull off.
5. Transform into the Bride of Frankenstein with this timeless monster makeup.
6. Become Poison Ivy, Batman's plant-themed villain, with green and leafy accents.
7. Channel the haunted Annabelle doll from The Conjuring, loosely based on a Raggedy Ann doll.
8. Dress as Sally, the love interest of Jack Skellington from The Nightmare Before Christmas.
9. Paint yourself as Jigsaw's puppet Billy from the Saw franchise (often confused with John Kramer).
10. Put a scary spin on clown makeup with the Sad Clown look—clowns are huge this year.
11. Take inspiration from nature with a deer makeup look.
12. Go for a general doll makeup, perfect for a creepy or cute effect.
13. Create a mermaid look, another animal-inspired choice.
14. Opt for Frankenstein's monster, the classic classic creature makeup.
15. Finish with a bat makeup, a traditional Halloween animal theme.