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Candy & TreatsNo. 9455 · The 2026 edition

A Definitive Ranking of The 25 Most Popular Halloween Candies

Ready to see which sweet treat reigns supreme on Halloween night? We've crunched the numbers and taste-tested our way through the top 25 candies to bring you the ultimate ranking.

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From nostalgic classics to modern favorites, this list counts down the 25 most popular Halloween candies based on sales and surveys. Find out if your go-to candy made the cut and which one took the top spot.

About this

A personal, anecdotal ranking of the 25 candies most likely to turn up in a trick-or-treat bag, ordered by their trade value in an imaginary Halloween candy economy. Each entry carries a short, opinionated note explaining its placement. The writer frames the list as a guide for negotiating swaps after trick-or-treating, based mostly on anecdotal evidence.

The list

  1. 01

    Sour Patch Kids

    Top prize; keep them at all costs, treat like sugar- and citric-acid-coated gold.

  2. 02

    Twix

    Greatest Halloween chocolate bar; fun-size bars usually hold only one Twix.

  3. 03

    Hershey's Kisses

    A classic that trades at a rate of 5 to 1.

  4. 04

    Twizzlers

    Hierarchy: Pull 'n' Peel over Strawberry, Cherry, Bites, Rainbow, then Nibs.

  5. 05

    M&Ms

    Hierarchy: Peanut Butter over Peanut over Milk Chocolate; peanut butter is best and rarest.

  6. 06

    Reese's

    Pumpkin-shaped ones rated worse due to chocolate-to-peanut-butter ratio; classic cups better.

  7. 07

    Whoppers

    Delicious malt balls; expect one weird dud in every pack.

  8. 08

    Nerds

    All varieties taste the same: addicting.

  9. 09

    Snickers

    Author's favorite chocolate bar, but too abundant on Halloween for a top-five trade spot.

  10. 10

    Kit Kat

    Full-size worth three fun-size; greater than the sum of its parts.

  11. 11

    Milky Way

    Described simply as a Snickers without peanuts.

  12. 12

    3 Musketeers

    Described simply as a Milky Way without caramel.

  13. 13

    Nestlé Crunch

    Classic you wouldn't buy at the grocery checkout but fun to indulge in on Halloween.

  14. 14

    Laffy Taffy

    Banana flavor alone carries it to 14; otherwise it wouldn't crack the top 20.

  15. 15

    Smarties

    Author is Team Smarties for life.

  16. 16

    SweeTarts

    You either prefer SweeTarts or Smarties; author prefers Smarties.

  17. 17

    Skittles

    Would rise to number 10 if the green ones became lime again.

  18. 18

    Junior Mints

    Feels more like a movie candy than a Halloween candy, but still quite delightful.

  19. 19

    Almond Joy/Mounds

    Share a spot as practically the same candy; sing the jingle when you see them.

  20. 20

    Butterfinger

    Delicious but too messy; likened to Nature Valley granola bars.

  21. 21

    Life Savers

    Placed 21st with no further commentary from the author.

  22. 22

    Candy Corn

    Author loves it but calls it controversial; loose bowl candy has plummeting trade value.

  23. 23

    Tootsie Rolls

    Filler candy like baby's breath in a bouquet; cheap and abundant in pillowcases.

  24. 24

    Bit-O-Honey

    Author suspects anyone claiming to like it must be lying.

  25. 25

    Dots

    Author questions if gumdrops even count as candy; hard to trade away.

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