This Map Shows the Most Popular Halloween Candy in Every State for 2025

Curious which candy rules your state this Halloween? Our 2025 map reveals the most popular treats from coast to coast.

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This interactive map breaks down the most popular Halloween candy in each state for 2025, based on sales data and consumer trends. Find out if your favorite candy is number one in your area and see how regional preferences vary across the country.

About this

A rundown of Instacart's 2025 data on the most uniquely popular Halloween candy in each U.S. state. It highlights which chocolate classics, gummies, and polarizing picks like candy corn top orders in different regions. The piece walks through state-by-state favorites, from Hershey's and Reese's to Sour Patch Kids and Hi-Chew.

The list

Candy Corn

Most popular in Mississippi, Alabama, Kansas, and Nebraska; consistently 2 to 3% of all candy orders on Instacart during October.

Hershey's Milk Chocolate

Reigns in Arkansas, Virginia, Pennsylvania, D.C., and more.

Hershey's nutty variety

Takes the crown in Illinois.

Kit Kat

Montana prefers a Kit Kat snap.

Twix

Still at the top in Washington.

Almond Joy

Highly contested; many fans in California and New Mexico.

Reese's Peanut Butter Cups

Win big in Nevada, Kentucky, and Indiana.

Plain M&M's

Win in the Dakotas and New Jersey.

Peanut M&M's

Get their moment in Oregon, Idaho, Utah, and several others.

Tootsie Rolls

Take over in Arizona and Wyoming.

Tootsie Pops

Number one in Oklahoma and Maine.

Twizzlers

Reign supreme in Michigan.

Sour Patch Kids

Zing into the spotlight in Texas, Colorado, New York, and more.

Life Savers

Give a sweet spin to Connecticut, Tennessee, North Carolina, and Georgia.

Haribo Goldbears

Bounce happily into candy bowls in Hawaii.

Hi-Chew

Alaska prefers its chewy, fruity Hi-Chew.

3 Musketeers

Florida fancies 3 Musketeers.

Now and Later

Louisiana loves a Now and Later.

Choceur Dark Chocolate

The Midwest even gets a little fancy with Choceur Dark Chocolate making an appearance.

From the original

For 2025, Instacart analyzed its October candy sales to find the most uniquely popular Halloween candy in every U.S. state. Candy corn, the most polarizing pick, thrives in Mississippi, Alabama, Kansas, and Nebraska, making up 2 to 3% of all candy orders on Instacart in October. Chocolate dominates much of the map: Hershey's Milk Chocolate leads in Arkansas, Virginia, Pennsylvania, D.C., and more, with a nutty variety topping Illinois; Kit Kat wins Montana; Twix leads Washington; and Almond Joy has fans in California and New Mexico. Peanut butter is popular too, with Reese's Peanut Butter Cups winning Nevada, Kentucky, and Indiana. Plain M&M's take the Dakotas and New Jersey, Peanut M&M's lead Oregon, Idaho, Utah, and others, Tootsie Rolls top Arizona and Wyoming, and Tootsie Pops are number one in Oklahoma and Maine. Some states eschew chocolate: Twizzlers reign in Michigan; Sour Patch Kids lead Texas, Colorado, New York, and more; Life Savers win Connecticut, Tennessee, North Carolina, and Georgia; and Haribo Goldbears are the pick in Hawaii. Unique favorites include Hi-Chew in Alaska, 3 Musketeers in Florida, Now and Later in Louisiana, and Choceur Dark Chocolate in the Midwest.