Instacart's 2024 Halloween Candy Trends: The Most Popular Candy in Every State

The list

1. 01

   Reese's Peanut Butter Cups

   No. 1 most popular Halloween candy sold nationally; hinted as available in fun-size and full-size and a nutty-and-sweet flavor combo.

2. 02

   Peanut M&M's

   Top pick for much of the western United States, plus Hawaii and Alaska.

3. 03

   Candy corn

   Preferred more than the national average by shoppers in Maine and New Hampshire; described as highly debated.

4. 04

   Tootsie Rolls

   Missouri's top pick.

5. 05

   Skittles

   Texas's top pick.

6. 06

   Starburst

   Oklahoma's top pick; the chewy, colorful candy is a favorite in Ree Drummond's home state.

7. 07

   Halloween Brownies

   Linked leftover-candy recipe idea; 2 hrs 10 mins.

8. 08

   Candy Corn Cookies

   Linked leftover-candy recipe idea; 3 hrs.

9. 09

   Halloween Cheesecake Bars

   Linked leftover-candy recipe idea; 6 hrs 25 mins.

Facts from the original

• According to a recent poll conducted by Instacart, nearly half of all Americans plan to eat Halloween candy this year.
• One in three people will start getting into the Halloween spirit before October even begins.
• Instacart's new 2024 trends report shows which candies were purchased the most compared to the national average depending on where you live.
• Peanut M&M's are a top pick for much of the western part of the United States, along with Hawaii and Alaska.
• Shoppers in Maine and New Hampshire preferred candy corn more than the national average.
• Missouri's pick is Tootsie Rolls.
• Texas's pick is Skittles.
• Oklahoma, Ree Drummond's home state, is all about Starburst.
• Reese's Peanut Butter Cups is the number one most popular Halloween candy.
• A hint for the number one treat: it comes in both fun-size and full-size and is a popular flavor combo that's nutty and sweet.
• The page says to check out the top ten most popular Halloween candies sold last year.