Halloween in AmericaNo. 8918 · The 2026 edition
Top 10 Trends in Halloween Spending 2014
Discover which costume and decorating trends are driving Americans' wallets in 2014.
Our own summary of the original — the full post and photos live at web.archive.org.
This list reveals the most popular Halloween spending categories for 2014, including costumes for pets, kids, and adults, as well as decorations and candy, with insights on how much people plan to spend.
About this
A 12-slide National Retail Federation presentation deck rounding up the top trends in Halloween spending for 2014, published by the NRF on Sep 24, 2014 and based on its Halloween Consumer Spending Survey conducted with Prosper Insights & Analytics. It covers total projected spending, costume sales, who celebrates, where people shop, and how many dress their pets, visit haunted houses or attend parties, with notes on generational differences and the share of shoppers affected by the economy. More information is pointed to at nrf.com/halloween.
The list
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Top 10 Trends in Halloween Spending 2014 2014
Title slide introducing the NRF's Halloween spending trends deck.
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02
Shoppers will spend $2.8 billion on Halloween costumes in 2014 2014
$1.4 billion on adult costumes and $1.1 billion on children's costumes.
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162 million people are expected to celebrate Halloween in 2014 2014
Up from 158 million in 2013; $7.4 billion projected spending on Halloween products.
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16% of people will turn to pop culture for costume inspiration 2014
Pop culture cited as a costume idea source by a sixth of shoppers.
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A quarter of shoppers will head to grocery stores for Halloween purchases 2014
Half of all shoppers plan to buy Halloween items at discount stores.
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One third of people start their Halloween shopping before October 2014
Early shopping behavior ahead of the October holiday.
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1 in 5 shoppers say Halloween spending will be impacted by the economy 2014
20% will make rather than buy costumes; 8% will not hand out candy.
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The average young adult aged 18-24 will spend $87 on Halloween activities 2014
Versus $78 last year; 78% of this group will dress in costume, up from 73%. 21% will use Pinterest for costume inspiration vs 11% of average adults.
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23 million people will dress their pets in costumes 2014
Pet costumes remain a notable spending category.
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33 million people will visit a haunted house 2014
Haunted houses named as a popular way to get into the Halloween spirit.
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54 million people will throw or attend Halloween parties 2014
Party hosting and attending cited as a major Halloween activity.
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NRF's 2014 Halloween Consumer Spending Survey methodology 2014
Poll of 6,332 consumers conducted September 2-8, 2014; margin of error plus or minus 1.3 percentage points.
